News and Events for Attorneys and Executives

Spat Between Lawyers Over Mocking Ad Lands in Federal Court

It’s Gordon McKernan’s “G Guarantee” versus fellow Baton Rouge personal injury lawyer E. Eric Guirard’s “E Guarantee” in a lawsuit that involves a mocking “big rig” television ad and claims of trademark infringement, according to the The Advocate of Baton Rouge.

As reporter Joe Gyan Jr. tells it: “McKernan, whose popular television commercials show him atop an 18-wheeler with arms folded, isn’t laughing about Guirard’s latest TV ad that mocks McKernan by depicting a man bearing McKernan’s likeness falling off a big rig while filming a commercial spot.”

McKernan’s federal lawsuit accuses Guirard of trademark infringement and misappropriation of identity. The suit seeks monetary damages.

Read the Advocate article.