Legal CMOs: You’ve Come a Long Way, Baby
A survey by J Johnson Executive Search Inc. takes a look at some of the highlights of a critical, and still evolving role: the Chief Marketing Officer (CMO) in the legal industry.
The report on the survey is available online. Jennifer Johnson Scalz is the author.
“We’ve come a long way from a decade ago when the C-Suite first beckoned,” the report says. “Clearly there’s been a lot of hard work done by long-tenured CMOs who are battle-tested in the industry and from newer CMOs who are shaking things up a bit. With legal experience or not, the legal role is an attractive career option for results-oriented professionals who still want room to shape and evolve the role.”