Thinking Like a Reporter to Promote Your Legal Case
Promoting a legal case requires a different set of skills and tactics compared to defending a client in the court of public opinion, writes Bruce Vincent of Muse Communications. His blog post focuses on cases that lawyers and their clients want reported, rather than those that should remain below the media’s radar.
First, he advises, ask: “Is my case media-friendly?”
“Being honest with yourself and your client on the front end is crucial. No one wants to waste time or money promoting a story that honestly has little chance of generating positive coverage,” Vincent explains.
He also gives advice on thinking like a reporter and acting like a news producer.
