Rule #1 for Dealing with the Media: Assume You’re On the Record
Some high-profile members of the Donald Trump circle found out the hard way recently that they somehow had missed one of the basic rules for dealing with the media.
In a post on the website of Muse Communications, Amy Boardman Hunt offers a reminder about the First Rule of Dealing with the Media: Assume you are on the record.
“If you want your discussion to be off the record, i.e. the information can’t be used or attributed to you, you must establish that by mutual agreement before the information is relayed. If the reporter doesn’t agree to make the information off the record, it’s not off the record,” she explains.