Legal Blogging for Business Development
Legal blogs are a relatively low-cost way for lawyers to promote their expertise and demonstrate their knowledge to clients, prospective clients and referral sources, points out Amy Boardman Hunt of Muse Communications.
“Blogging is also an excellent way for solos and small firm lawyers with niche practices to spur business development and raise their profile in a competitive marketplace,” she writes on her firm’s blog.
She warns against posting content that amounts to thinly veiled self-promotion: “Not only will smart readers see through this ruse, most readers will quickly exit such a page. That kind of ‘bouncing’ isn’t good for your search engine optimization.”
In her post, she walks the reader through the nitty-gritty of writing compelling content that ranks high in online search results.
