News and Events for Attorneys and Executives

Tag: LawFirmMarketing

Using Your Professional Bio to Impress Potential Law Firm Clients

Using Your Professional Bio to Impress Potential Law Firm Clients

Insight
Muse Communications’ Bruce Vincent says the key is making sure that what you say about yourself is well written, organized, and presented in a way that will impress the people who see it.

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Making Sure Your Website is Compliant with State Bar of Texas Ad Rules

Insight
Making sure a firm’s website is compliant with State Bar of Texas advertising rules is just one of the many responsibilities for Texas lawyers and law firms who are launching a new site or updating an existing site, according to Muse Commuinications.

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Memo to Law Firms: Raise Cybersecurity Bar or Risk Client Losses

Memo to Law Firms: Raise Cybersecurity Bar or Risk Client Losses

News
Cybersecurity protections are becoming a serious factor in client decision-making at law firms, and large firms stand to lose business if they don’t take care of cybersecurity.

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BigLaw Business Development Secrets for Small Firms

BigLaw Business Development Secrets for Small Firms

Insight
The Director of Business Development at Andrews Kurth Kenyon offers some detailed advice on making relationships work and discusses some approaches to help develop new business.

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Jones Day Extends Its Lead for Strongest Law Firm Brand

Jones Day Extends Its Lead for Strongest Law Firm Brand

News
Even though Skadden strengthened its brand this year, Jones Day has seen a larger gain and increased its lead on the market, according to Acritas.

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Legal Blogging for Business Development

Legal Blogging for Business Development

Insight
Blogging is also an excellent way for solos and small firm lawyers with niche practices to spur business development and raise their profile in a competitive marketplace, according to Muse Communications.

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Use Your Calendar for Legal Marketing Success in 2018

Use Your Calendar for Legal Marketing Success in 2018

Insight
With a new year starting soon, now is a good time to consider the legal marketing opportunities through 2018, advises Bruce Vincent of Muse Communications.

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Stay Ahead of Best Lawyer Lists This Holiday Season

Stay Ahead of Best Lawyer Lists This Holiday Season

Insight
Bruce Vincent of Muse Communications offers some advice for law firms that want to stand out in the upcoming new compilations of  best-lawyer lists.

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When it Comes to Business Development, Have a Plan, Start Small

When it Comes to Business Development, Have a Plan, Start Small

Insight
For those lawyers who are intimidated by the prospect of marketing themselves, Amy Boardman Hunt of Muse Communications offers some advice: Have a plan, and start small.

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Making Law Firm Wins Stand Out Among the Crowd

Making Law Firm Wins Stand Out Among the Crowd

Insight
It’s important to have in place an effective strategy and well-executed plan aimed at prolonging your win and making sure the right people know about it, points out Bruce Vincent of Muse Communications.

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7 Steps to Creating a Law Firm Newsletter Clients Look Forward to Reading

7 Steps to Creating a Law Firm Newsletter Clients Look Forward to Reading

Insight
Amy Boardman Hunt of Muse Communications offers some advice on the best practices for publishing law firm newsletter.

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Building Your Legal Practice with Personal Networking in an Hour or Less

Insight
Bruce Vincent, writing on the website of Muse Communications, says the “problem” with personal networking for a lot of people, attorneys included, can be traced to a perceived lack of time or, in some instances, a simple, but common, fear of social situations or public speaking. Fortunately, those obstacles can be overcome with a little planning, and the results are well worth it.

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Is Your LinkedIn Profile Compliant with State Bar of Texas Rules?

Is Your LinkedIn Profile Compliant with State Bar of Texas Rules?

Insight
The two most important rules are: 1. Never publish anything false or misleading, and 2. Make sure your goal is to educate your audience, not to market yourself.

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LinkedIn is Boring – But Lawyers Should Be There Anyway

LinkedIn is Boring – But Lawyers Should Be There Anyway

Insight
Amy Boardman Hunt of Muse Communications some helpful tips for maximizing your LinkedIn presence in a low-maintenance way.

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The Marketing Appeal of #AppellateTwitter

The Marketing Appeal of #AppellateTwitter

Insight
Christina DePinto of Muse Communications discusses the creation of a hashtag that captures a certain zeitgeist — benefiting a law firm looking for a marketing boost.

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Making the Most of Your Legal Blog

Making the Most of Your Legal Blog

Insight
Amy Boardman Hunt of Muse Communications discusses how to make the most of your legal blog, including the major elements of blog writing and maintenance, as well as some of the back-end SEO elements that will help drive readers to your content.

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Preparing for Your Professional Headshot

Preparing for Your Professional Headshot

Insight
Photographers for lawyers are relying on a series of ‘environmental’ photo backgrounds, full body–length images, candid poses and other techniques that can add distinction and a degree of personality, according to Androvett Legal Media and Marketing.

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Planning Key to Handling the Death of a High-Profile Attorney

Insight
Failing to take a few necessary steps when a prominent member of the law firm dies is a recipe for potential confusion and consternation among the attorneys at your firm, the firm’s clients, and, importantly, the lawyer’s family, writes Bruce Vincent for Muse Communications.

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Your Professional Portrait Is Much More Than a Picture

Your Professional Portrait Is Much More Than a Picture

Insight
Most attorneys make their first impressions online rather than face-to-face, so the photo that accompanies a lawyer’s online presence is their first chance to impress prospective clients, employers and referral sources, advises Amy Boardman Hunt of Muse Communications.

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The Repeat Ethical Offenders of Social Media

The Repeat Ethical Offenders of Social Media

Insight
There are three types of social media violators that all lawyers should know about and avoid emulating: the double agent, the rebel, and the frenemy, writes Christina DiPinto of Muse Communications.

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