News and Events for Attorneys and Executives

Making Your Law Firm Media Savvy from Top to Bottom

By on June 23, 2017 in Government

President Donald Trump’s complaints about anonymous media sources and unauthorized White House news leaks are symptoms of a lack of planning that offers an important lesson in crisis communications for law firms, writes Bruce Vincent of Muse Communications.

“If the President or his emissaries had properly established a few key rules and a solid media game plan before the inauguration, it’s possible that Team Trump would be spending a lot more time advancing the administration’s policies rather than responding to media bombshells,” according to Vincent.

His advice for the administration includes: establish a media chain of command, treat a crisis communications like a fire drill, managing expectations, and conducting a crisis communications follow-up.

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