Successful law firm marketing in today’s electronic environment can include everything from online banner ads to Twitter feeds to Facebook pages and more, writes Bruce Vincent in a blog post for Muse Communications.
Amid the many available options, one of the most effective tools for attracting the attention of referral sources can be found in a well-orchestrated email campaign, he says.
In a question-and-answer format, Vincent’s post recounts a discussion he had with Dennis Weber , founder of General Counsel News.
Some of the questions they discussed included: What makes email marketing effective fo the legal industry? Aren’t people so buried in email that they might simply tune out? What are the key elements of a solid email marketing campaign?